Various States and UTs have started implementation of the Intensified Mission Indradhanush 3.0, a campaign aimed to reach those children and pregnant women who have been missed out or been left out of the Routine Immunisation Programme. This is aimed to accelerate the full immunization of children and pregnant women through a mission mode intervention. The first phase has been rolled out from 22nd Feb 2021 for fifteen days.
The Union Minister for Health and Family Welfare, Dr Harsh Vardhan, launched the campaign on 19th February, 2021 and urged the States and district functionaries to reach each and every child and attain maximum Full Immunization Coverage. The campaign has exemplified ownership of the immunization program by top most leadership at the state level also. The campaign in Uttar Pradesh was inaugurated by the Chief Minister, Shri Yogi Adityanath on 21st February 2021. The campaign was kicked off in Rajasthan with its Health Minister Dr Raghu Sharma inaugurating the programme on 22nd February 2021. In Madhya Pradesh, Dr Prabhu Ram Choudhary, State Health Minister inaugurated the campaign in a function held at Bhopal on 22nd February 2021.